The Lee Woodward Media Pack

 

The Lee Woodward Media Pack

Topics | Explainer | Media | AV | Investment | Book




About Lee Woodward


Lee is renowned for bringing a fresh perspective to the challenges faced by real estate professionals. His gift is to take a problem, visualise the solution, drill down to the detail and create a system or method that transforms the challenge into an actionable opportunity.

He will inspire you to think and act differently to drive your future and smash your business goals.


Lee live onstage



Video Explainer





Top 10 Session Topics


The Agent's Focus Plan MoreClose/

Your Ultimate 2024 Kickstart or Reboot

The start of a new year can be exciting and invigorating for some or overwhelming and confusing for others.

The latter can apply to anyone, from newcomers to the industry to seasoned professionals who have lost their way. When all you're doing year after year is going through the motions without direction and control, you're continually running the petrol tank dry rather than strategically fuelling your success.

If you're struggling to see beyond the mountain ahead of you and don't know where to start or what to prioritise and commit to for the greatest cut-through, this session is for you. The master of time and action management, Lee Woodward will show you how to strategically combine the most current and effective tech and technique to become systemised, structured and enjoy a steady pipeline of business without sacrificing time for the people and things you love.

In this hands-on session, you will be given a menu of Lee's most effective strategies to select from to create your 2024 personal commitment plan for success. No matter which menu items you choose, committing to actioning them will drive your productivity and enable you to claim more doors and balance your life by bringing structure and order to everything you do.


Session Outcomes

On completion of this session, you will have:

  • A clear picture of where you are going and what you need to do to get there
  • Your personalised 2024 Focus and Action Plan
  • Clarity around what to say, what to send and what to do to achieve your ideal number of appraisals and listings for the year
  • An easy-to-follow sequence of repeatable performances
  • Commitment, structure, direction and measurable outcomes
  • A simple roadmap for achieving your professional and personal goals
  • A success plan tailored to you with 4-5 actions you can readily commit to
  • Clarity around your 5 core listing streams
  • The fuel to kickstart your business or get back in the game
  • Eagled-eyed focus and commitment to make this year your best one yet
Improving the Price MoreClose/

The Listed to Settled Vendor Plan

The high you feel when you win a listing can be short-lived once reality sinks in and your moment of truth begins.

All eyes will be on you to deliver the process and outcome you promised in the lounge room. It's now up to you to achieve the best possible sales outcome while maintaining realistic price expectations and navigating your vendors through one of life's most emotionally charged periods.

This session will teach you a modern communication sequence that creates the right environment for the owner to sell. Follow the process, and you will achieve two critical agent/owner relationship milestones - professional trust and the right to be referred to others.


Session Outcomes

On completion of this session, you will have:

  • Understand the importance of staged marketing
  • Know what to send and when to send it
  • Be armed with the most effective ways to respond to unrealistic price expectations
  • Have the confidence and words to raise the price adjustment discussion
  • Have a solid sales process in place with milestones, steps and actions
  • Understand the power of competing properties
  • Know what facts and evidence to include in your progress reports
  • Understand the benefits of templated communications for readily repeatable performances
  • Be able to negotiate the best possible initial offers from qualified buyers
  • Know what it takes to earn the ultimate goal of any professional sales agent - a delighted seller and the right to be referred to others
Claiming Doors MoreClose/

10 Steps to Building an Effective Prospecting Program

Do you have a solid lead generation plan (prospecting program) in your business? If you don't, you're not alone.

Many agents put regular prospecting in the 'too hard basket'. Others fail to make the impact they hoped for with their prospecting activities. The reality is that prospecting in isolation doesn't work. You can't expect to make a few cold calls and deliver the occasional flyer to have business walking through the door.

The key to claiming doors is earning the right to do so, which takes time, effort and, most importantly, the right strategies. It's about getting to know the people that make up your community and building relationships by adding value as opposed to just calling to ‘touch base’.

Presented as a webinar, Claiming Doors is Lee Woodward's latest and greatest prospecting plan. Backed by decades of experience and personal observation of the industry's elite, Lee has produced this webinar to help you understand the prospecting process, the technology that will assist you in communicating effectively with your identified market and how to repeat the performance to master prospecting once and for all. This international webinar will take the guessing game out of where your next listing will come from.


Session Deliverables

In this high-impact webinar, Lee will walk you through the 10 steps to building an effective prospecting program:

  1. The calls to make to which data tribes and what to say
  2. The right system, technology and repeatable process to generate new business
  3. The best items to send as connection points and how to send them
  4. Confirming your prospecting sequence to gain visibility
  5. Effective ways to warm up your data
  6. The words and concepts that will get you invited into your claimed doors
  7. Committing to 5 quality strategies (you don't have to do it all)
  8. Leveraging mainstream social marketing
  9. Creating further opportunities through the established client re-engagement program (love the one you're with)
  10. Knowing what works and what doesn't to convert prospects into listings
The Prospecting & Listing Spectacular MoreClose/

1-day Interactive Workshop

Whether you've placed prospecting in the 'too hard basket' or your lead generation activities aren't having the desired impact, you're not alone.

Many agents struggle to commit to a solid and effective prospecting plan. Consequently, they lack a consistent pipeline of business, keeping their appraisals well below the target required to achieve their desired number of listings.

Equally challenging for many agents is the listing presentation. A classic agent mistake is attempting to win the hearts and minds of prospective vendors with ego-driven facts focused on how good they are. People buy from people they like. Successful listing presentations are founded upon solid communication that cuts to the chase and highlights your professionalism and empathy while focusing on the wants and needs of the owners.


Session Deliverables

Attending this hands-on workshop facilitated by Lee Woodward will teach you how to:

  • FIND and LIST more business consistently
  • Plan, build and implement a successful prospecting program
  • Warm up your data effectively
  • Get invited into your claimed doors
  • Make prospecting a professional habit by committing to just 5 quality strategies
  • Manage your time effectively using Lee's game-changing Visual Business Framework
  • Create your unique point of difference in the lounge room
  • Use the 'Complete Selling Plan' via Lee's custom live listing presentation
  • Focus on the process rather than the promise
  • Convert more prospects into appraisals and listings
The Tech & Techniques to Prosper in Today's Marketplace MoreClose/

1-day Interactive Workshop

People are more connected and street-savvy than ever before. You will be left behind if you attempt to reach out to them using the same old robotic scripts, ego-driven words and outdated methods.

Ensuring your prospecting and lead conversion methods match the expectations and habits of today's property owners is a non-negotiable to prosper in 2024 and beyond.

Your greatest influential power in this new world will come from your ability to respond to key triggers with brilliant set plays using words and concepts adapted to each situation and your personality. It's about going back to basics like getting on the phone (with a genuine reason to call), asking the right questions, active listening, educating and having conversations as opposed to delivering a sales pitch. All of this will showcase the value you bring to the table so you never have to worry about your future income or reduce your fees again.

Join Lee Woodward for an action-focused 1-day interactive workshop as he teaches you the best prospecting, listing and time management content in the country. Lee will show you how to apply the latest thinking, systems and modern marketing methods to generate a steady pipeline of business for sustainable success. You will discover that combining smart technology with the right techniques is not only more effective but also far less time-consuming than the methods you may be using today.


Session Deliverables

You will learn:

  • The value of goal setting and the essential daily/weekly steps to achieve it
  • The latest methods to build your profile and brand, including how to become a social media and video ninja for organic growth
  • Why technology will never replace technique - the key is to combine them
  • How to plan, build and implement a successful prospecting program to claim more doors
  • A series of compelling reasons to call so you never have to cold call again
  • The difference between a listing presentation and a listing conversation
  • How to accelerate your results and income using the power of digital
  • That modern marketing doesn't have to be complicated or expensive to be effective
  • A series of triggers and set plays using the right words and concepts
  • The formula for a powerful listing presentation, including the visuals to incorporate
Powerful Listing Presentations MoreClose/

As our fast-paced real estate industry progresses, so must we, as professional agents and communicators.

Listing presentations need to be refreshed and changed every 18 months. Why? To continually showcase your point of difference from competitors (including copycats) and refresh yourself and your message.

When you present to potential vendors, they must see value and relevance in your selling plan. Only then will they choose you over another agent.


Session Deliverables

In this hands-on session, you will learn:

  • What the 2024 vendor is looking for
  • How to align your selling plan to each vendor's unique situation and goals
  • How to create a powerful listing presentation that showcases your energy, ability and genuine desire to maximise the sales price of an owner's home
  • Powerful words and concepts to weave into your presentation framework
  • Effective ways to respond to questions and objections
  • Lee Woodward's latest structure for delivering a selling plan
  • The props, hooks and influential tips that demonstrate your experience, professionalism and depth of knowledge
  • How to break your presentation into winning set play moments
  • The most effective ways to clarify the value and structure of your sales process
  • How to take your vendors on the journey of having you as their consultant
VPA - Value Performance Advertising MoreClose/

A property can be under-marketed on the right channel in the wrong way.

When this happens - and it occurs far too frequently - it will break the golden rule of real estate: the longer a property is on the market, the less the purchasing community expect to pay.

To most real estate sales agents, VPA stands for Vendor Paid Advertising. However, Value Performance Advertising is a far more apt term for it. Value Performance Advertising is the technique of communicating to all prospective sellers that you only get one chance to present their property to the marketplace with positioning and impact.


Session Deliverables

In this powerful webinar coaching session, Lee Woodward will teach you:

  • The art of mastering the listing conversation when presenting your marketing strategy
  • The power of words and concepts - why flipping the focus from Vendor Paid Advertising to Value Performance Advertising makes all the difference
  • Why realestate.com.au is such a powerful marketing channel and how to maximise it
  • The benefits of staged marketing
  • How to create a staged marketing campaign on realestate.com.au that positions a property for take-off
  • How various buyer types respond to different forms of VPA
  • How to select the right VPA to attract your target buyers for a property
  • The most effective visual props to use when selling the benefits of VPA to an owner
  • How to present marketing like a consultant rather than a sales agent
  • How to blend tech with technique to optimise the marketing dollar
The Negotiation & Buyer Management Workshop MoreClose/

One of the greatest mistakes an agent can make is to treat a buyer as 'just a buyer'.

The truth is, in many cases the buyer is the seller and vice versa.

Your role as an agent is to help people move instead of just selling them a house as a financial transaction. It's no coincidence that the agents that understand this are among our top performers. Discover why being brilliant with buyers can become your greatest referral lead source.


Session Deliverables

In this interactive workshop with Lee Woodward, you will learn:

  • How to 'master qualify' through scripts and questions
  • What to say when discovering a buyer is also a potential vendor
  • The benefits of providing all facts, figures and features in writing
  • A step-by-step process to deliver offers
  • Lee's Signature Negotiation Process and how to master it
  • How to think on your feet when faced with objections and deal-breaking questions
  • How to remove the chance of blame regarding the price or other decisions
  • The 6 buyer types and their key motivations
  • The most effective ways to communicate with today's purchasing community
  • How to take control of the negotiation process while managing client expectations
Time & Action Management to Drive Your Productivity MoreClose/

Being busy in real estate doesn't always equate to being productive.

If all you're doing is going through the motions without direction and control, you're just continually running the petrol tank dry rather than strategically fuelling your success. When it comes to productivity, there is no secret weapon or magic formula.

The most successful people in real estate don't have access to more hours in a day than everyone else. They know how to make the most of each hour by using proven techniques to get them systemised and get things done. Learn a simple yet highly effective agent framework that will allow you to take control of your real estate career, drive your productivity, balance your life and bring order to everything you do.


Session Outcomes

On completion of this session, you will:

  • Understand the benefits of transitioning from an 'ideal week' to a week of patterns and rhythms
  • Know what works best for you when managing your commitments - digital or paper-based
  • Learn a series of time tips, including how to run split days
  • Know how to create your ideal performance day
  • Appreciate the importance of workflow versus general tasking
  • Understand the power of creating leverage with part-time or full-time support
  • Know what to include on your to-do list and what to leave out
  • Appreciate the benefits of managing small business improvement projects and the kinds of projects that deliver the greatest impact
  • Have established your personal digital or paper-based folder/diary
  • Have locked down your plan for a productive 2024
From Me to We - building an effective team MoreClose/

When you're running your own show, the rewards are yours. But so is the workload, the responsibility and the bills.

As you build momentum, the wheels can quickly come off, causing service levels to drop, prospecting to go out the window, referrals to decrease, and listings to dwindle. However, by embracing the power of teamwork, you can conquer the world and enjoy the journey along the way. Learn a model for strategically building an effective team and discover why investing in growth is your key to financial and personal freedom.


Session Outcomes

On completion of this session, you will have:

  • Have a clear picture of the role and responsibilities of each person needed on your team.
  • Understand why you need a dedicated person responsible for claiming doors and lead generation.
  • Know how to develop a team-based social media communications plan that consistently generates new leads.
  • Appreciate the importance of an established client program for future business and why every team member needs to focus on it.
  • A pay structure and system that considers the team's break-even point.
  • Understand the benefit of introducing an incentive program for all team members.
  • Have a Listed to Settled checklist outlining how your team sells real estate.
  • Have a listing presentation leave-behind that communicates your team-based approach.
  • Know how to quickly and easily create an effective digital team-based proposal and video explaining what the team offers.
  • Realise that your team-based approach will become the number one reason people list with you.



Media


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Audio Visual Requirements


1 - All connections must be onstage, as Lee's presentation shifts greatly depending on the crowd. Please note that we have a MacBook Air with our own HDMI adapter. We also use Keynote for our presentation software, not PowerPoint.

2 - HDMI to projection, not wireless options.

3 - PC audio, mini-jack cable for stage computer (Not HDMI audio).

4 - Lapel mic (Not a handheld Mic).

5 - No Lectern.

6 - Small low-stage table or plinth for computer & water.

7 - Stage wash lighting.

8 - Draped stage curtains if possible.

9 - Early access and confirmed sound check time (the night before if possible).

10 - Stage water and a small rubbish bin if possible.





Investment and Services


Services

Duration

Investment


Personal Zoom Coaching

Includes the video recording.

1 Hour

$800.00 + GST

Duration: 1 Hour

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1x Personal Zoom Coaching


$800.00 + GST


Includes the video recording.


The Complete Salesperson Course Tickets

Includes Full Manual & Audio.

2 Days

$995.00 + GST

Duration: 2 Days

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1x The Complete Salesperson Course Tickets


$995.00 + GST


Includes Full Manual & Audio.


Live Online Training Sessions (via Zoom)

Includes the video recording.

1 Hour

$2,500.00 + GST

Duration: 1 Hour

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1x Live Online Training Sessions (via Zoom)


$2,500.00 + GST


Includes the video recording.


Live In-Person Training Sessions - Sydney

Delivered with session manual for $8.00 + GST each per person

3 Hours

$5,500.00 + GST

Duration: 3 Hours

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1x Live In-Person Training Sessions - Sydney


$5,500.00 + GST


Delivered with session manual for $8.00 + GST each per person


Live In-Person Training Sessions - Interstate

Delivered with session manual for $8.00 + GST each per person

3 Hours

$8,500.00 + GST

Duration: 3 Hours

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1x Live In-Person Training Sessions - Interstate


$8,500.00 + GST


Delivered with session manual for $8.00 + GST each per person


Conference Keynotes - Australia

Includes all slides following the conference.

1-2 Hours

$10,000.00 + GST

Duration: 1-2 Hours

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1x Conference Keynotes - Australia


$10,000.00 + GST


Includes all slides following the conference.


Conference Keynotes - International

Includes all slides following the conference.

1-2 Hours

$15,000.00 + GST

Duration: 1-2 Hours

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1x Conference Keynotes - International


$15,000.00 + GST


Includes all slides following the conference.


The Complete Salesperson Course (Digital)

This is a private event in your venue of choice. Manuals are $20.00 per person.

Online

$695.00 + GST

Duration: Online

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1x The Complete Salesperson Course (Digital)


$695.00 + GST


This is a private event in your venue of choice. Manuals are $20.00 per person.


The Complete Salesperson Course (Private)

This is a private event in a venue of your choice. Manuals are required $18.20 + GST per person.

2 Days

$25,000.00 + GST

Duration: 2 Days

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1x The Complete Salesperson Course (Private)


$25,000.00 + GST


This is a private event in a venue of your choice. Manuals are required $18.20 + GST per person.


** Economy flights and accommodation is charged back at cost for any onsite training sessions.



Lee Woodward being interviewed






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Any additional questions please submit an enquiry to Robyn by clicking below. Or call us on 0408 294 258


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Lee and Robyn