Blog / Winning Business
Accreditation Recognises Specialist Expertise, John Cunningham
We live in an age of choice. Every purchasing decision the consumer makes is contested by a maze of brands and deceptively similar alternatives.
In this team of 28 people there are 12 licensed agents, and 9 certifi cate of registration holders. Of the 21 eligible people for accreditation in this team, 16 would meet the requirements.
The same choices confront the property seller or buyer. The sheer number of real estate agencies, offering more or less the same services, complicates the decision. Into this maze of choice comes a verifi able new qualifi cation for real estate professionals wishing to distinguish themselves in a cluttered marketplace. Individual Specialist Accreditation from REINSW provides clear evidence of a verifi ed level of expertise in the most knowledge-intense areas of real estate practice.
Agency Accreditation is the corresponding credential for real estate offi ces seeking a higher profi le in their marketplace and the ability to attract and retain the most qualifi ed personnel.
The two credentials work together - the practitioner attains and maintains better knowledge tools and the agency addresses risk through insurance, submits to an objective review of their systems and makes a public commitment to ethical business practices.
Not every real estate professional or offi ce will qualify for these sought-after accreditations. But as sellers, buyers, tenants and landlords learn to recognise the difference a verifi ed level of expertise makes, more will strive for the commercial advantages that Specialist Accreditation confers.
SPECIALISATION
Today’s consumer is better informed and more demanding. They expect focused expertise from any professional they consult.
Advice from a ‘jack of all trades’ lacks credibility. There are just too many generalists claiming to know a little about almost every facet of real estate.
A little knowledge isn’t just dangerous; these days it can be costly to real estate professionals and clients alike.
A specialist has a clear advantage over a generalist in any profession where the knowledge requirements are high, and the regulatory and market environments are complex and changing.
Importantly, demonstrating your specialist knowledge is critical when a client is looking for a real estate agent, not when they already have one.
Your long-term clients know your quality levels from their experience with you. Potential clients must make a decision without prior experience.
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