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Agentpoint, Generating Effective Facebook Content
Technology Corner
An issue that faces many real estate offices is finding the time and resources to publish meaningful content to their Facebook business page. Most simply publish their stock to their facebook wall spamming their audience with non-relevant properties. This is a sure way to annoy your audience leading to UnLikes for your Facebook page. If you're going to publish stock then be selective and only publish unique stock or a few sold listings.
Content you should look to be publishing needs be relevant to the majority of your target audience. Property related news, news about your local area along with events and helpful tips is all meaningful and engaging content. You also need to consider the medium used to publish the content and include text, videos and images.
A myth about Facebook pages is that you need to manually add this content to your page. This is not correct as there are Facebook plugins like RSS Grafitti or HootSuite which will automatically publish this content from a 3rd party website source. Sources of content can include your own blog, property sections of newspaper sites (Fairfax and News), YouTube, PropertyObserver and any other websites who have RSS feeds of their content.
To give greater depth to your Facebook page you can add additional applications that appear as tabs and pull in automatically your current and sold stock, open times, team profiles along with a welcome page. You can view a sample of this here Facebook.com/MYBHR
Contact Agentpoint.com.au for further information about Facebook strategies of applications.
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