Blog / Winning Business
AGENTPOINT, Search success with Google+
In recent years Google has been continually updating its algorithms to look for relevant content within websites to match natural search queries and one of the major includes in these recent algorithm updates has been that of Social Media and the sharing of content.
In the past websites linking to you and the popularity of those sites gave you a boost in your rankings / search results. This eventually saw many companies cropping up selling their SEO services, link farms and the like. Now we see that Social Media plays an even more important role in your search engine success. The most successful businesses are continually publishing localised content - targeted to their desired audience and sharing that information immediately across their social networks on Facebook, Google+, Twitter and Pinterest.
But beware, the only way you can have Social Media success is to create content your audience will want to share and that comes down to local - content, market statistics, architecture, people and properties.
The meteoric rise of Google+ is important and no online business can be taken seriously without a consistent presence. Think about it, your Google+ content is shared on the Google Search Engine, your Google Places data is served from your Google+ Profile, Live Google Videos via Hangouts and the impending release of Google Glass should have every real estate agent salivating at the future of online real estate and how we will be connecting with our customers in the very near future.
To learn more type in "Google Webmaster" in Google Search and make sure you have your Google Account connected to this valuable service so that you can see how you are performing online.
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