Blog / Leadership
Brian White, 2am Club, How should a group acknowledge its most successful people?
How should a group acknowledge and reward its most successful people?
A key part of every group's culture is the selection criteria with which it recognises and applauds its most successful people and most successful businesses.
It's central to expressing, in the most positive way, what it is that a group is aiming for and what it is that a group seeks to be renowned for.
It's so important to get it right. The element of justice demands that the acknowledged winners have been chosen independently of any bias. Why not acknowledge the top achievers under various categories.
The obvious ones come quickly to the fore. Highest commissions achieved. Greatest number of listings. Auction numbers if that is an important part of a group's culture and so on.
But, in today's increasingly consumer centric world, is the attainment of specific numerical achievements the best, and only, way to pedestal the heroes within each group?
The assumption that numerical achievement is an automatic reflection of service quality is a long bow. Different markets and different values give different levels of opportunity for our operators to score results. Does this mean that performers who provide an exceptional quality of performance cannot be recognised at a gala evening where the stage welcomes and the room breaks into applause to endorse the members whose activities are up there to emulate?
What about best customer experience award? How do you do that? How about the best new idea award - so critical to a group when the industry and its practices are changing.
For the first time this year, the Ray White Group has profiled some of its most important awards on criteria independent of specific sales/activity achievement. It’s a message from 2am that quality needs to be profiled and profiled in a major way. The following pages are the award winners in the traditional categories for the group in 2013. For the first time we are also profiling some of our inaugural quality award winners.
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