Blog / Leadership
Brian White, 2AM Club, Will I be successful if I open my own real estate agency?
How does a responsible franchisor respond to the question from a potential new member to its network,
“Will I be successful if I open my own real estate agency?”
Surely, an experienced franchisor should be able to determine the probability of a potential new member! Sure, the desire to expand one’s network remains compelling, but, at the same time, there is a realisation of the importance of that decision on the life of the potential new member. Successful business ownership requires skills deeper than needed in a successful selling career.
Every new business owner goes through a full range of emotions. Excitement, terror, sleeplessness and, hopefully, exultation! In my personal case, I can remember virtually every hour of the first day I opened an office for my family - many years ago! - and yet there can be entire years in between that have only the flimsiest of memories.
Perhaps a new prospect is best assisted by the stories of those who have recently opened their own businesses. Would they still do it again? What happened that they anticipated and what happened that they didn’t expect? The best time to hear those stories? When the new business has been opened for a year? To this end, we are recording the stories of our new practitioners.
This month, we are featuring the story of Sam Kelso and Emily Sim - two young business owners who in January 2013 opened a Ray White office in one of Sydney’s most competitive marketplaces, Balmain. With little capital and no listings upon opening, Sam and Emily have undertaken a number of cost saving initiatives which gave them confidence that their limited capital would suffice. Their plan was to create a profitable business inside 12 months. It’s an informative case study and one that I invite you to watch and hope you find insightful. Read about Sam and Emily's story on pages 14-15.
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