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Brian White, To be a real estate agent, do you need to be an entrepreneur?


Brian White

A good topic for members of the 2am Club.

How many potential new real estate business owners ever ask themselves the question, “Is it going to be necessary for me to have effective entrepreneurial skills if I’m going to become a success?” Or is it more often the thought that by understanding the real estate process and by being diligent and hard working, success would be assured? Not necessary to have a unique flair?

Here at the EY (prev. Ernst & Young) World Entrepreneur competition finals in Monaco, the overwhelming impression, when hearing the remarkable stories of all the different successful entrepreneurs around the world, is how they've been able to bring a new freshness into long established business practices in all sorts of disciplines. And these new ideas don’t need to be earth shattering, but just to change the dynamics by having thought through the question, “Is it possible for me to run an agency that will offer and be renowned for new skills and services that would not be expected by my community?”

Seeking to find freshness and new insights is what led Uday Kotak from India to win this year’s EY World Entrepreneur of the Year competition in Monaco. Uday, who came from a very poor background, understood that up to 80 per cent of the Indian population had little knowledge or confidence in what the banking system had to offer the poorer societies in India. Focusing a campaign on education and creating an image that banking was for all Indians enabled Uday to create an incredible business to win over the other contestants. His bank now has over 600 branches across India and other international locations.

It was the hallmark of all the finalists - finding different ways to do something that had been traditionally performed.

Why would running a real estate office be any different to these opportunities?


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Brian White