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CampaignTrack, Marketing mayhem solved in a click
Leading real estate agencies have significant logistical issues in managing property marketing nowadays, and often have significant staff time invested in the process. Any principal and marketing co-ordinator knows that every week is filled with deadlines with different suppliers and requiring use of different systems and processes. It’s a staff training nightmare and a significant source of mistakes and errors.
Enter campaigntrack, an online platform designed to streamline property marketing and improve brand presentation simultaneously. If you haven’t heard of the platform, you soon will, having been adopted by more than 4000 real estate offices across Australia and New Zealand including McGrath, Jellis Craig, Roberts, Barfoot & Thompson and the majority of power offices in most national franchise brands.
Marketing commonly includes multiple items, each with their own deadlines, suppliers and process. Campaigntrack allows you to use the one system to do everything from your local print advertising, brochures, signs and magazines, as well as Internet listings and even social media marketing.
Co-Founder and CEO Stefan Williams said “There are major time and quality benefits in having the one system do everything; back-office staff costs are much lower and it’s possible to get to market far faster, make changes more easily and of course kiss mistakes goodbye”.
Part of the solution is an online design system that uses a simple form to create artwork for both print and online driven off brand approved templates which ensure the end result looks great and can’t be compromised by poor layout or ‘brand bandits’. In fact, Williams believes there is a demonstrable cause and effect trend among successful brands and offices and the extent to which they take their brand presentation seriously.
Campaigntrack has been integrated with most of the CRM’s in use in the market today and even with some Trust Accounting systems. The effect of an integrated Marketing System with a CRM and Accounting System is a complete ecosystem where data entry is dramatically streamlined and the process of managing a sale from proposal to finalisation is much smoother. Mr Williams added “Agencies with quality business systems have lower total overheads and are more resilient to staff churn. They also present confidence, professionalism and polish which, in turn, retains and attracts better staff as well as securing better listings. Ultimately, you can measure this stuff on the bottom line.”
Campaigntrack has some clever underlying technologies that actually improve printed photo reproduction and boost internet presence through higher search engine rankings and dynamic internet content to keep listings fresh. “Some clients use only one part of our solution; others use it for everything from managing their ads and internet listings to ordering agent marketing and even stationery,” Mr Williams said.
“Many clients use campaigntrack to produce their marketing proposals and manage their actual ordering and marketing spend, often saving many tens of thousands a year in non-recouped vendor contributions and unauthorised purchases. It’s amazing how much money flies of the door undetected in so many offices” he added.
If taming your brand and marketing process is on your best-practice agenda, campaigntrack might be just the thing you are looking for.
For more information visit www.campaigntrack.com
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