Blog / Prospecting
Ham Hassan, Vote for me
All the attention focused around the recent Queensland election gave ReMax Ultimate real estate agent Ham Hassen an idea. Tying in with the election theme, he produced ‘Vote for Ham’ A1 signs, banners and leaflets which became so popular the entire agency has adopted the idea for the next local election.
“It was all about brand imaging and just putting the brand out there,” Mr Hassen explained.
“I stood outside, like a [political] party on the pavement waving, and I got lots of comments - and someone called me a ham sandwich - but, it’s good because I still got people who’d come into my office and say, ‘There’s that guy; we’re going to vote for him’.”
Mr Hassen uses his voting campaign as one part of a raft of prospecting strategies, including market reports, newsletters, price drive letters, banners, branding his car and telemarketing. “It’s all about branding. Ham is my brand, so I’m trying to brand my own name saying, ‘Call the Ham’. It’s getting momentum, and I’m always thinking of creative ways to prospect. I think the secret is just do it,” he laughed.
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