Blog / Winning Business
Justin Cardillo, Hot Leads
USE SMS TO GENERATE “HOT” Inbound Sales Leads using Complete Data’s Innovative ‘Subscribe to Property Functionality’
According to Justin Cardillo (Sales and Marketing Manager @ IntelliSMS) SMS marketing is not simply confined to outbound communications. “SMS marketing is more effective when used in conjunction with inbound SMS Keywords as proven by Complete Data’s Subscribe to Property Functionality*,” says Justin.
“The concept is simple: by advertising Complete Data’s unique property listing code alongside a mobile phone number on all forms of marketing collateral, potential buyers not currently on your database can be recognised.” As potential buyers subscribe to an individual property, their most important detail (their mobile phone number) is imported into the CD software and linked to the individual property they are interested in.
Over and above having the mobile number of a newly recognised buyer, outbound SMS communications can then be sent to all parties who had ‘subscribed’, updating them on any relevant developments on that property such as a price reduction, final offers or any other pertinent information.
In a recent example, leading Sydney agent Danny Grant of Ray White Lower North Shore recently received 20 subscriptions to a newly listed property simply by adding the Complete Data listing code and number to text into a specific property's buyer booklet. Not surprisingly one of the newly subscribed parties to the property became the new owner!
To find out more about how to take advantage of this newly developed Sales Generation Vertical, call the team at Complete Data or Justin at IntelliSMS.
* Subscribe to Functionality only available to Complete Data Cloud users.
Contact Intelli Messaging today to find out more about their exclusive Hot Topics Reader Offer, expires 30th of April 2014.
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