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Keysoft, Real Estate Agents Work on the go
Keysoft helps to expand the functionality of Real Estate Software Solution, Complete Data, integrating FileMaker Go for iPad and iPhone.
Over the past 12 years Lee Woodward, Australia’s leading real estate trainer and founder of Real Estate Academy (REA), developed Complete Data, a specialised database built in FileMaker Pro to suit the needs of the real estate industry. Since its launch, Complete Data sales have flourished and it is now the pre-eminent business system used by some 3000 real estate agents throughout Australia and New Zealand.
The user-friendly database tracks contracts, provides sales and administration staff with date related reminders for advising buyers and sellers of key dates, allows agents to match buyers with sellers, provides automated SMS message delivery to targeted contact lists and produces sales timelines for individual properties. In 2008, Mr Woodward decided to move the entire Complete Data functionality to the web and outlaid $254,000 on the conversion. When the final product underwent performance testing a number of severe deficiencies were revealed. Complex searches that are easy to conduct in Complete Data proved to be impossible in the web application and rudimentary searches suffered from unacceptable performance delays.
Mr Woodward then made the bold decision to abandon the failing web development and focus entirely on expanding the functionality of the FileMaker system, particularly to capitalise on the opportunities presented by the iPad and iPhone platforms and the recent introduction of FileMaker Go.
To do this, REA formed a partnership with FileMaker Business Alliance (FBA) member, Keysoft, to expand the functionality of Complete Data to include the use of iPad, iPhone and FileMaker Go, as well as re-designing the system and providing a new look and feel.
Mr Woodward said: “Real estate agents often spend more time on the road than they do sitting at their desks so providing our customers with the ability to access the agency’s database even when they are on site at an inspection or auction via their iPad or iPhone was a necessary progression.
The integration of FileMaker Go’s capabilities with Complete Data means that agents can now update contact details, record sale leads and access all information stored within their agency’s central database on the spot.” "With my team’s sales and marketing skills, and with Keysoft driving the development and support of the program, I am confident that the future of Complete Data based on FileMaker and FileMaker Go is assured," concluded Mr Woodward.
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