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Learn how to make money and DOMINATE the Mercer way


With Chris Mercer Live Bookkeeping

The Real Estate Academy has always been committed to collaborating with the best in our industry. If you are a committed sales professional, our latest course, The Mercer blueprint, will give you the opportunity to learn from one of the best - Chris Mercer.

Chris knows our industry inside and out. As founder of Live Bookkeeping, he has investigated and reviewed over 1,000 real estate agencies and recruited thousands of people. He has scrutinised the financials of all the top agencies in Australia.

Chris believes that you don’t have to own the business to reap the financial rewards. He says, “This course is for professional agents who want to make money and dominate their markets.”

This powerful and transformative leadership conference will show you exactly the mindset and steps you need to take to make the most out of your professional sales role and have the business and the life you have always dreamed about. It is a unique opportunity to learn from the financial master of real estate.

After a day with Chris, you will know how to take control of your future, how to improve your business and be the market leader in your area of influence.

In one day you'll learn:

  • That you are a business and your core work is to broker deals and sell.
  • How to make money and dominate your market.
  • The figures, the costings and the profit margins needed to be the market leader.
  • How to run a solo, small EBU or an advanced EBU team turning over millions.
  • When to invest and the mistakes to avoid.
  • That bigger doesn’t mean better.
  • The power lies within you.
  • The course will examine the seven steps of the sales agent blueprint.

Step one YOU

Who are you and what are your goals?

If you have had considerable sales success, there will be plenty of people talking to you, encouraging you, telling you to, “Have a go. You can do it. You’ll be great. You’re a selling principal”. Chris will explain that some people are born to run a business and nurture while others are born to be single-minded and focused listers and sellers. Chris will show you that it’s okay if you were born to sell. The world needs passionate sales people. Chris will reveal that sales people focus on sales and nothing else and are committed to being the best they have to be.

Step two THE TRUTH

The fact and the fiction about owning and selling

Many people think that owning an agency is the path to riches. Chris will reveal though that often, a person who is selling their guts out will make more money than a non-selling principal. Chris will outline the financial and personal costs associated with owning a business. He will show that if you fit the sales profile, there are many benefits of being an EBU such as someone else having the responsibility for infrastructure leaving you to increase your income.

Step Three THE GOAL

Market dominance and financial freedom

Research shows that if you set a goal you are more likely to achieve it. Setting a specific goal is how you go from five figures to earning millions. Chris will outline the relationship between market dominance and financial freedom and argue that those two things should be your goals. He will explain that when you have the balance between capacity and growth right and your team are immediately recognised as the best agents in your core market, you will have achieved market dominance and financial freedom and be on your way to earning millions.

Step four THE JOURNEY

How to get there

Just as there is a lifecycle for a business, there is a lifecycle for an agent. It takes a lot of hard work to get to a position where a business is successful and a business has to go through a number of phases to reach the goal of market dominance and financial freedom. Now that you have a specific goal, Chris will show you how to realise it. He will reveal that there’s a natural limit to your capacity when you’re only running with one or two people. There’s a limit of deals that can be handled by that team. Chris will show that if you want to meet your goals, you will need more people so you have to part with some of your hard earned cash. Nothing comes from nothing.

Step five THE MONEY

How it works

Everyone wants to talk about money. At the end of the day, it’s all about the money, isn’t it? Sharing his knowledge and expertise, accrued over many years, Chris will drill down the numbers and show how a business makes a profit as an EBU. He will also explain the hard truth that you have to spend money to make money. Chris will help you see that investing in growth is the key to financial freedom.

Step six MARKET SHARE

Time to get serious

In Chris’s experience, he has learned that if you’re not serious about market share, you’re always going to be third or fourth in the market. Market share bulletproofs your business and creates business opportunities that set you on the path to financial freedom. Chris will show you how to calculate market share, how to assess agent performance and how to build a sustainable, profitable business. He will reveal his business measurement matrix and share his mantra that market share equals quality multiplied by quantity of agents.

Step seven BREAKING THROUGH

Taking it to the next level

Thoughts shape action. If you want to go to the next level, Chris believes that you have to be bold and brave and believe in yourself. Chris will identify the key decisions you have to make to achieve market dominance and experience financial freedom. He advocates investing to grow, taking advantage of momentum, using seasonality to your advantage, preparing for growth and employing smart people and outsourcing when necessary.

Smart people surround themselves with smart people. This is a unique opportunity to learn from one of our industry’s best - don’t miss out.

One Day Workshop To register call Real Estate Academy on 1300 367 412 or visit www.realestateacademy.com.au

 


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