Blog / Prospecting


Lee Woodward, Anniversary Calls


Lee Woodward, Anniversary Calls

What to say, What to send, With Lee Woodward.

The anniversary call is a classic that should be on everyone’s prospecting menu because the vast majority of people move a number of times in their lifetime. To contact your past buyers on an annual basis at the time of the anniversary of their home purchase is a great way to add that personal touch and maintain a connection with them. On one of those occasions, you may just strike a time when they are thinking of moving on.

Lee: Hi Mrs Wills, it’s Lee Woodward from Complete Real Estate. How are you?

Mrs Wills: Fine thanks.

Lee: The purpose of my call is to let you know that it is 7 years ago today that you purchased your home there in Penning Street.

Mrs Wills: It’s not!

Lee: It is, and how time flies. And I am so glad you bought when you did because the area has risen in price considerably so you made a great decision to buy when you did.

Mrs Wills: What would it be worth now?

Lee: A lot more than you paid for it. Would you like me to pop in on my travels?

Mrs Wills: That would be great.

The issue of well-constructed letters is also a great idea as part of your prospecting plan

$49 Plus shipping

For 4 examples of good letters to use, order Lee Woodward’s book “What to say, what to send” at www.realestateacademy.com.au


← Go back
Lee Woodward, Anniversary Calls