Blog / Prospecting
Lee Woodward, Innovative SMS Marketing tools
With 76% of the population now owning a smart phone, real estate marketing needs to move with the times and embrace the innovation and functionality of 3.web technology.
In the world of 3.web technology, mobile marketing has now become truly mobile with 24/7 access to customers and prospects wherever they may be. Importantly for agents, the number of people now embracing SMS/MMS marketing is also on the rise. According to a recent industry report, the number of people opting in to receive SMS/MMS communications has risen from 46% to 56% over the past year alone, with 48% of respondents clicking on a link in an SMS to access a mobile website or landing page.
“The shift in acceptance of SMS marketing has been an exciting trend for real estate,” said Lee Woodward, CEO of Real Estate Academy. “Automated SMS notifications for new property listings, rent reminders or to deliver mobile brochures via a url link embedded in an SMS is one of the most time efficient and cost effective ways for agents to market to their prospects. Now with 3.web technology, enhanced content such as house images and floor plans can be delivered with instant communication replies such as click to calls and email enquiries.”
Intelli Messaging was one of the first companies in Australia to offer an enterprise quality SMS gateway service. Today, it offers three state of the art marketing tools to enable agents to increase property visibility and generate a higher level of buyer interest, faster and more cost-effectively.
“Intelli offers one of the most innovative ranges of SMS marketing tools available on the market,” said Lee Woodward. “Agents embracing this enhanced SMS landing page technology will get their vendors’ properties positioned ahead of the entire market. Don’t be the last to integrate SMS technology into your marketing or you will be left behind.”
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