Blog / Vendor Management
Lee Woodward, Managers Why Properties Dont Sell Letter
Conveying negative news to your vendors about why their property hasn’t sold can be a highly sensitive communication. However, get the communication right and you will gain greater respect and trust from your vendor that can lead to more accurate pricing and therefore a faster sale.
Dear Mr and Mrs Newman,
As promised when you first chose to list with Complete Real Estate, we have a policy to give our clients direct and accurate feedback as we believe strongly in open and honest communication. In fact our clients have always appreciated this fact about us and have commented that this stands us apart from other agencies. However being honest means being upfront about what the market is saying, and this is not always what our clients want to hear.
What you need to focus on is the fact that negative feedback can in fact be positive as it helps us to move forward. We cannot help the fact that you will encounter a lot of negative press and this can understandably lead to a build up of emotions. The fact is every property sells the moment we meet the right buyer who is willing to pay the right price in today’s market. Even the greatest home in the world can remain unsold due to price.
Please have faith in our ability to ride out the storm.
Yours faithfully,
However being honest means being upfront about what the market is saying, and this is not always what our clients want to hear.
Order Lee Woodward’s book “What to say, what to send” at www.realestateacademy.com.au
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