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Lee Woodward, Price Acceptance Document, What to say What to Send
An excerpt from Lee Woodward’s renowned book on scripts and dialogues
Price Acceptance Document
Dear Peter and Sally,
Re: Mr Simpson - potential purchaser of your property
As you know, we have been conducting negotiations on your property. As required by legislation, I am enclosing a written summary of the negotiations so far. On Saturday, the potential purchaser submitted an initial offer to our office of $430,000 for your property. For the past six months this purchaser has looked extensively throughout the area, so he has an in-depth understanding of the current property market here.
During the initial stage of negotiations it became apparent that the purchaser was aware of other sales in the area that compare with your property, thus providing a factual basis for his offer. The purchaser was familiar with the property adjoining yours (which sold in June for $455,000) and with 28 Gunning St (which sold for $430,000, also in the month of June). Based on these sales he feels that your property sits in the market between $435,000 and $445,000.
After further negotiations, Mr Simpson made another offer of $435,000 on Saturday afternoon. Please be aware that at all times we have been vigilant in protecting your value and have been trying to extract the greatest price from both the market and particularly from this purchaser. With this approach, we obtained a further offer of $440,000 from him on Sunday.
Mr Simpson has made it very clear to us that this is his final offer. He is prepared to move forward at this price, but feels that this offer is above the true market value of your property. Based on the feedback that we have been receiving from other prospective buyers, we strongly believe that $440,000 represents a very good offer in today’s market.
Rest assured that we will act on whatever instructions you now provide in this matter.
Yours sincerely,
David Jenkins Complete Real Estate
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