Blog / Prospecting
Pricefinder, Turn your valuable web visitors into valuable leads
Up until now free property reports have been used to generate leads via third party system providers. A consumer wishes to find recent sales in an area, they follow a link to a third-party website and the form details are then sent to you for a fee per lead.
Exclusive leads and branded agent reports have delivered much of what an agent may require, but this has not satisfied all agent needs. Many agents want control of driving web traffic to their own sites or working on local SEO activities, effectively managing their own lead program. The cost of setting up and managing such a lead system has been expensive and limited to only a few well resourced agencies to-date.
PriceFinder Widgets - Online Web Tools
A widget is a small web application that is added to your site. It is a few lines of code that your webmaster can usually add within minutes. PriceFinder has offered a range of widgets over recent years. Up until now, these have simply been sales data or rental data and could not be used as a lead generation tool. A new Suburb Flyover Report has been created and as part of the service, it offers an integrated lead generation form.
How does it work?
The PriceFinder Suburb Flyover Lead Generation Widget will allow you to promote and automatically email the PriceFinder Suburb Flyover Report to all your website visitors - whilst at the same time capturing their valuable contact details to follow them up later.
The report contains much of the same data contained in existing lead-generation reports. This includes median charts and historical performance data, demographics and other ABS information as well as 20 of the most recent sales for that suburb. Many data providers still seek to sell these reports for $50 or more, which has helped create a perceived value for the service.
Visitors to your website can now access these reports for free. Why not check it out for yourself. Visit www.pricefinder.com.au and create your Suburb Flyover Report – available to all!
How much does it cost?
The cost per lead for PriceFinder subscribers is $0. The lead widget service is included in your subscription, allowing you to invest in SEO and PPC advertising and drive traffic to your own website.
The Lead
When a visitor to your website enters a name and email address, they receive a download link embedded in an email. As the owner of your website, you will receive a copy of the email and use this as part of an overall lead generation program.
How much does it cost?
The cost per lead for PriceFinder subscribers is $0. The lead widget service is included in your subscription, allowing you to invest in SEO and PPC advertising and drive traffic to your own website.
Tips for running your own lead program
- Optimise organic search rankings – especially using localised SEO
- Get on Google Places
- Talk to local businesses and ask if they would be happy to add a link back to your site as part of this new free service
- Include a link to the Free Suburb Report in your emails
- Promote the Free Suburb Report via Social Media
Start turning your valuable web visitors into valuable leads. Check out the complete range of online web tools and widgets at www.pricefinder.com.au/widgets or call 1300 665 177 for more information.
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