Blog / Leadership
Revolutionising Property Management Sarah Bell
with Sarah Bell - Brad Bell Real Estate
Sarah Bell, from Brad Bell Real Estate in Queensland, is on a mission to revolutionise property management. She believes that, “We need one vision, one mission, one person to blame. Everyone knows real estate has had too many islands for too long, and bringing people together is what inspires productivity and then that leads to profit.”
Using The Complete Salesperson Course as a blueprint, Sarah has built an industrial strength property management system that integrates perfectly with the Complete Salesperson model. These two systems together are the blueprint for success in your real estate business.
Sarah says, “Landlords have pain points and, as an industry, we need to respond to those and we need to give them a better model.” Sarah passionately believes that the days of one young person responsible for 120 properties and 120 owners are over.
The business case for Property Management
Sarah believes, “The property management department in the real estate industry has been undervalued for too long. We all know the difference between the cash and asset values of your sales and your property management department. We’ve got business owners all around the country banking their superannuation on the property management department so it needs to perform. It needs to be an asset that is performing on a cash basis and it needs to be an asset that is going to give you the financial freedom that you set out to get as a business owner.”
It must be seen as an integral part of the business
Sarah thinks that property management can be seen, “as a silo outside of the real estate practice. I want to bring property management back in line with the sales department. There shouldn’t be a divide.”
Better customer experience
Sarah believes that one powerhouse company, with everyone shooting for the same goal, creates, “a synergy between your departments - you haven’t got gaps with customers falling through. You haven’t got a divide where money is falling through. You’re not losing engagement.”
With Sarah’s approach of focusing on the customer, you create perpetual real estate relevance. You’re in front of buyers all the time. You can address their needs as investors, as buyers, as homeowners, which is what they are before they’re sellers. If you’re addressing their need as tenants, you’re engaged all the time. When it’s under one roof and it’s all performing - there’s a lot of activity for driving profit.
In August, Sarah and James Bell, in association with the Real Estate Academy, are staging the Complete Property Management System, a one day event that will deliver the framework, strategy and plan that will transform property management across Australia and New Zealand. Sarah will share the strategies that will delight your customers and give landlords an experience that they’re prepared to pay for and value.
Sarah will also be appearing at the Complete Leader Conference in Noosa on October 1 and 2, 2015.
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