“Not only is Electronic Marketing the most cost effective means of communicating with your contacts but it is proven to yield far greater results”
The very essence of eMarketing is engaging with your contacts in a language they can relate to on a weekly basis to ensure you will be there, top of mind for them for when they make that often blink of an eye decision to move into the property market
Statistics reveal 3-3.5% of all existing Australian property owners will move into the property market in the next 12 months. Given these statistics, a meaningful contact list might only comprise “property owners” who are not necessarily in the market but are happy to receive your informative weekly property eNewsletter.
The criteria for a perfect contact list is:
Your list members can be sourced by many means including canvassing for referrals from contacts on your secondary contact list. Your secondary contacts are contacts you have dealt with in the past who will trust you to speak to their friends and family: you might suggest they look in their mobile phone or email account address books.
Keep in mind you are just seeking new contacts happy to receive your informative, personalised Property eNewsletter.
All contacts on your secondary contact list should be included in all campaigns to ensure the proper maintenance of your existing relationships with those contacts.
iRealty eMarketing solutions for Real Estate Professionals