Blog / Winning Business
Russell Taylor, The eMarketing Whirlwind
BY Russell Taylor CEO Suna Communications
Not surprisingly, 10 - 15 years ago when Property eNewsletter providers were barely finding their feet, real estate stalwarts and gurus alike had little foresight into what the future might hold technologically in terms of “Marketing Real Estate”. Until quite recently, they continued to promote more traditional marketing methodology, often with the view that the advent of Property eNewletters might at best, become just a part of the mix.
Way back then that notion may have been the norm; however today, such a scenario is not acceptable! From single “Techno Savvy” sales agents with their own sales support teams driving their eMarketing and Social Media efforts, to small Independent real estate offices, from small and medium groups to the major real estate networks across Australia – many of whom are employing full-time eMarketing / Social Media champions to fulfil their eMarketing needs within each office – costs are minimal and importantly, yields from disciplined eMarketing efforts to a meaningful database can be extremely high.
It is no mere coincidence that those who have embraced today’s “Electronic Real Estate Marketing Methodology” are more often than not those we aspire to be as they are on the dais accepting one of the many real estate industry awards for outstanding performance.
The most sophisticated eMarketing solutions have now positioned themselves as the principal source for sales and listing leads being generated in real time by thousands of successful real estate sales agents nationwide
← Go back
