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Web Books Changing the way you do business
Career changing
- that’s how Jed Wood from Sanders Property Agents in Sydney’s south sums up Web Books. He’s not alone: Matthew Scafidi from Noel Jones in Melbourne’s Mitcham believes that Web Books are, ‘Lee’s best work by far’.
Web Books are revolutionising real estate around the country. Not only can they improve the quality of relationships with your buyers and vendors and how you run your business, they can also empower you to demonstrate an unrivalled point of difference in your market. They give prospective vendors immense confidence in your ability to sell.
With Web Books you don’t just have to rely on telling; you can show how amazing you are.
Let’s look at some of the ways that Web Books have been used around Australia.
MICHAEL GARSIDE | HARCOURTS, DAPTO
Michael loves Web Books and what they have done for his business. He says, “Owners love them and buyers love them.” He has won listings within and out of his area with them because owners are so impressed with the production values and information they provide. Web Books flatten the competition and demonstrate a high level of customer service.
His Web Books for buyers include an overview of the property – a bevy of gorgeous photos, full specifications for the property, location, how close the property is to the local primary school and high school, steps to purchase and so on. He used to include the contract of sale but now he has a function where a buyer can click on a button within the Web Book and request a contract. This provides a valuable opportunity for Michael to communicate with the potential buyer as he says, “it indicates a strong buyer.”
Web Books also distinguish Michael’s business from his competitors. With the hot market in Sydney right now and properties selling so quickly and easily, Michael is finding that many buyers are frustrated because agents aren’t getting back to them. When a buyer finds one of Michael’s properties through realestate.com.au, they are immediately emailed a Web Book; then Michael follows up with a phone call. He says, “It provides a warmer call back and the buyers love it. It has been incredible.”
An unexpected benefit of Web Books Michael believes is that they also future proof his business. In the market Michael is working in, it’s easy to sell - agents hardly have to do anything. But Michael says, “I say to my staff, when the market shifts, this is what we are going to have to do, and we’ll already be doing it.”
JED WOOD | SANDERS PROPERTY AGENTS
Jed believes that Web Books are, “not a gimmick, not a toy but a tool that adds real value to my business and to my clients.” He adds, “We are living in a tablet and phone society and Web Books can be in people’s pockets. Clients come into opens with them on their phone. I love it.”
Working in a market at fever pitch, Jed can get 100 emails in 24 hours from buyers but now with Web Books, he can simply send them an email with a link to the Web Book embedded in it. Clients can open the Web Book at their leisure with all the information they need about the property. All their initial questions are answered which reduces Jed’s workload and when a buyer does make contact, Jed says, “The conversation is at a different level - it’s quality engagement.”
He has found that Web Books assist in converting listings as well. They provide powerful talking points in listing presentations and provide that knock-out blow to his competitors.
After a listing, Jed emails a Post Listing Web Book to a prospective client. He explains, “We can demonstrate to a client how their property will be represented.” A comprehensive and impressive Post Listing Web Book includes: an outline of the Complete Selling Plan, Property Pricing, Selling Plan, Marketing Strategy and Investment, the Property Preparation Checklist, Surrounding Sales and Market Results, Weekly Communication and Timeline and Action. It’s an extraordinarily impressive interactive document that can be easily read on any hand held device. He says, “Clients are blown away.” So are the competition! Jed has been so successful with his utilisation of Web Books, now everyone in his office is using them.
MATTHEW SCAFIDI | NOEL JONES, MITCHAM
In terms of how Web Books can improve a business as a whole, Matthew Scafidi believes that Web Books have, “added a heightened level of professionalism and brought in a lot of consistency across the business.”
He says by using Web Books, “As I business owner, I know what’s going out is going to be the way that I want it.”
Working in an environment where buyer and vendor expectations have never been higher, Matthew believes Web Books give agents the means to meet those expectations. Matthew says, “Clients expect instant feedback. We live in such a speed to market world – everything has to happen quickly and now. The depth of information that we can provide instantly with a Web Book improves the way that we service buyers.” He adds, “The more information we can share the better. We continually need to take things to another next level to demonstrate that we are worldclass and professional. Web Books put us a step ahead of our competitors.”
Matthew has developed a detailed Vendor Web Book that includes comprehensive and dense information on buyer feedback, weekly reports and schedules. Wherever a client is around the world, he or she can open his or her Web Book and easily access it. Matthew is emphatic: “They are brilliant.” He states, “This is Lee’s best work by far. He is not just a trainer but an implementer.”
Don’t delay. The revolution is here.
For a sample of Real Estate Academy's Buyer Book Web Book System text 'Web Books' to 0416 906 800.
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