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What is the cloud and how can it help you?
by ALISTER MAPLE-BROWN Rockend CEO Cloud based applications and cloud computing have drastically changed business infrastructures and software across the business landscape. That being said, many people don’t actually know how the cloud works or what benefits cloud computing can provide to their business. So what is the cloud and how can it help your real estate business?
Cloud computing allows you to access programs and store data via the internet. This eliminates the need for servers, server rooms hard drives and all related maintenance, saving you valuable space and money. Your information is accessed remotely through the internet.
Implementing cloud based applications into your business allows you and your staff to access the application and its data from anywhere at any time. This flexibility is particularly appealing to property
managers who are often on the road and working away from their desks. Work/life balance is always a hot topic, so the increased accessibility makes it easy to grow your business and allows your staff to work remotely.
There can be immediate cost savings with cloud based applications as well. Hardware and maintenance costs for servers are eliminated as they are stored remotely and maintained in secure data centres. Cloud based applications are always upgraded to the latest version, meaning you no longer have to buy or update the software application yourself, or pay for an IT professional to assist you.
Cloud based applications can provide a secure depository for all data, no matter what happens to the machine you’re accessing it from. Real estate businesses hold highly sensitive data so it is important to ensure your software provider is reputable, secure and backed
by a certified hosting provider, such as Microsoft or Amazon. This data can be stored almost indefinitely, eliminating the need for paper records, saving you valuable office space. Due to the nature of cloud storage, data is automatically backed up. This automatic feature saves your office from completing manual daily backups, reduces downtime and ensures that your data is secure.
With technology changing at such a rapid pace it can be hard to keep up, but cloud based software is a long-running trend that is here to stay. At Rockend, we began developing our cloud based property management application, PropertyTree, in 2010 and it has now grown into a robust application with over 700 agencies using it. With short deployment times, increased accessibility, secure backups and multiple cost saving features, it is definitely worth investigating for your business.
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