The Effective Business Unit Workshop 2027

Want to build a more profitable real estate business without doing everything yourself?

The Effective Business Unit (EBU) Workshop shows you how.

Led by Lee Woodward, this practical, face-to-face workshop explores how to build, structure and grow a successful team-based real estate business. Learn how to define team roles, improve workflows, strengthen your marketing, understand the numbers and create a better client experience.

Whether you're building your first team or looking to improve an existing business, you'll walk away with practical systems, a clearer business framework and a 90-day action plan to help you move forward with confidence.

Session Topics

1. Why Build an EBU?

Understand how a team-based business can improve service, create more opportunities and support growth.

2. Roles and Responsibilities

Define team roles, commitments and the qualities to look for when recruiting the right people.

3. The EBU Business Plan

Build a clear business framework with defined goals, responsibilities and priorities.

4. Marketing Your Team-Based Business

Develop a marketing program that builds trust, generates opportunities and strengthens your team's presence.

5. Building a Profitable EBU

Understand costs, revenue, break-even points and what it takes to create a financially sustainable business.

6. The EBU Operational Playbook

Create clear systems and workflows to manage the client journey from lead conversion through to settlement.

7. Building and Scaling Your Team

Learn how to recruit effectively, develop your people and grow your business without creating unnecessary complexity.

8. Your 90-Day EBU Action Plan

Turn what you've learned into practical next steps to build, improve and grow your business.

Who Should Attend?

Real estate agents looking to build a team-based business.

Lead Agents wanting to improve team structure and performance.

High-performing agents ready to grow beyond working independently.

Real estate professionals looking to build a more profitable and sustainable business.

Deliverables & Key Takeaways

Everything you need to build a more structured, effective and profitable real estate business.

• A clearer understanding of how to structure and operate an EBU.
• Defined team roles, responsibilities and commitments.
• Practical business planning, marketing and operational frameworks.
• A better understanding of the financial requirements for sustainable growth.
• Systems to improve the client experience and team accountability.
• A practical 90-day action plan to put your learning into action.

Your Facilitator

Lee is renowned for bringing a fresh perspective to the challenges faced by real estate professionals. His gift is to take a problem, visualise the solution, drill down to the detail and create a system or method that transforms the challenge into an actionable opportunity. He will inspire you to think and act differently to drive your future and smash your business goals.